THE WORK · 03ACTIVE
Adventure Outfitters
My Dad's outdoor recreation store in Waupaca, Wisconsin.
Adventure Outfitters is Waupaca's staple place to go for any adventure on the Chain O' Lakes in Waupaca. I run all of its digital marketing.
This summer the organic content passed 500,000 impressions. No ad spend behind it. It's a small town, and we didn't go a day without someone mentioning the new video that they saw.
People are curious about the place that they live. Educational content was one of our top pillars this summer, bringing in over 100K views in just 3 videos.
Anything funny that I can think of that might perform, I get my Dad to do it. He's done some pretty crazy things just because I told him it may work.
ADVENTURE OUTFITTERSLIVE
