OWEN LENCKI

THE WORK · 4 ACTIVE

THE WORK

01

Vaelro

ACTIVE

Web, Automation & Business Systems agency for small businesses.

Co-founded 50/50 with Liam Bloedow, my best friend. I run strategy and sales. Liam leads technical execution.

VISIT · vaelro.co ↗

ROLE

Co-founder · strategy and sales

YEAR

2026

CATEGORY

AI AUTOMATION · WEB · AGENCY

Vaelro builds websites, business systems, workflow automation for any and all businesses. I co-founded it in 2026 with Liam Bloedow, my best friend.

Most small businesses don't even have time to think about how they can save time. So they keep doing the same manual work until someone shows them what's possible with today's technology. That's where we come in.

We also teach AI education sessions for a local Chamber of Commerce, because a lot of this starts with people not knowing what is even possible, or being scared of the tech. We've saved businesses 90% of their time doing redundant tasks with systems that we've built.

ENTER THE VAELRO PAGE →

02

Genoa Labs

The SaaS company I co-founded 50/50 with my brother Noah.

MAVERICKLIVE

Multi-tenant compliance and student tracking for flight schools. Built against real operations at Celestial Kinetics Flight Academy in Waupaca, the flight school Noah runs. His FAR compliance knowledge is the core of the product.

VISIT · maverickfs.app ↗

MERIDIANLIVE

Property management SaaS. Built end to end. Live at meridianpm.app.

VISIT · meridianpm.app ↗

ROLE

Co-founder

YEAR

2026

CATEGORY

SAAS · PRODUCT · AVIATION · PROPERTY

Genoa Labs is the software company I run with my brother Noah. Two products, both live.

Maverick is compliance and student tracking for flight schools. Noah runs Celestial Kinetics Flight Academy in Waupaca, so Maverick got built against a real school with real FAA compliance requirements instead of guesses about what one might need. His knowledge of the regulations is the actual product. I build the software around it.

Meridian is property management software, built end to end, same process as Maverick, and we're selling it now.

My brother and I have never related to anything in life, being 6 years apart. We never really connected, until now.

ENTER THE GENOA LABS PAGE →

03

Adventure Outfitters

ACTIVE

My Dad's outdoor recreation store in Waupaca, Wisconsin.

I run all of its digital marketing. 500K+ impressions this summer.

VISIT · adventureoutfittersllc.com ↗

ROLE

Digital marketing

YEAR

2025

CATEGORY

ORGANIC SOCIAL · CONTENT · LOCAL

Adventure Outfitters is Waupaca's staple place to go for any adventure on the Chain O' Lakes in Waupaca. I run all of its digital marketing.

This summer the organic content passed 500,000 impressions. No ad spend behind it. It's a small town, and we didn't go a day without someone mentioning the new video that they saw.

People are curious about the place that they live. Educational content was one of our top pillars this summer, bringing in over 100K views in just 3 videos.

Anything funny that I can think of that might perform, I get my Dad to do it. He's done some pretty crazy things just because I told him it may work.

ENTER THE ADVENTURE OUTFITTERS PAGE →

04

UWSP American Marketing Association

STUDENT CHAPTER

Vice President of Website & Digital Marketing for the American Marketing Association at UWSP.

VISIT · uwspama.com ↗

ROLE

VP · Website & Digital Marketing

YEAR

2025

CATEGORY

LEADERSHIP · WEB · SOCIAL

I'm VP of Website and Digital Marketing for the American Marketing Association chapter at UW–Stevens Point. I run uwspama.com and the chapter's digital presence. As well as an internal tool called Signal that I built to organize every process in the organization.

We run workshops with working marketers, AMA conference trips, and hands-on work on the chapter's own brand. Open to every UWSP student.

I was a co-founder of this organization, and have helped build the club from the ground up.

ENTER THE UWSP AMA PAGE →

THE LAB · 4 RUNNING

THE LAB

1. 01CINDERBUILDINGMy private personal-intelligence vault. Any content I see that's intriguing I send to Cinder to rationalize it and see if it's applicable to my daily workflow and businesses. Cinder preserves it, then AI understands, connects, and resurfaces it when it matters. My daily digest app finds blocks in my schedule to book meetings, gives me the up to date news on AI so I can stay ahead of the curve, and provides me with due tasks for the day.

   Cinder is a personal intelligence vault. Save first, think later.

   I kept saving Instagram Reels and links I knew were useful and then never seeing them again. Saved folders are where information goes to disappear. So Cinder takes anything I share from my phone, preserves the original properly, and then uses AI to understand it, connect it to related things, and bring it back when it actually matters.

   I am working to build it to be my entire second brain, something that guides me through daily life to be more efficient, smarter, organized, and have nothing slip through the cracks.

2. 02OWEN HEALTHPERSONAL SYSTEMA personal running command center built on my own data, with a decision framework that flags risk conservatively. Built to aid my running as best as possible.

   Owen Health is a command center I built for my own running. Voice memos turned into structured notes, Garmin trends, training load from Strava, journal entries, all in one place with a framework that decides what matters and flags risk conservatively.

   The point is that I'm able to get data backed decisions week by week on my training status with all the factors considered. It doesn't replace my coach or anyone else. It makes sure I show up to those conversations with the full picture instead of a guess.

3. 03ISSACHARPERSONAL SYSTEMA platform I built to train myself on AI: where it's going, how to talk about it well, and how it intersects with my faith.

   Issachar is how I train myself on AI. Where it's going, how to talk about it with people who aren't in it, and how it fits with my faith.

   Most people are either scared of this or dismissive of it, and both are lazy. I'd rather understand it well enough to have a real conversation. This is also where I write to predict what I think is going to happen and my thoughts on the matter.

   LATEST

   1. September 14, 2026Why you should care about AI

   READ THE WRITING →
4. 04OWEN LENCKI MARKETINGNOT TAKING CLIENTSSolo Meta ads practice for Wisconsin brands and local businesses. Founder and operator; deliberately small.

   ROLE

   Founder and operator

   CATEGORY

   PAID SOCIAL

   A solo Meta ads practice for Wisconsin brands and local businesses. Deliberately small, and currently paused.

   I learned paid social the hard way, running real budgets for real clients. I'm not taking new ones right now. It's not where I feel called.

   I'll eventually want to merge this practice with Vaelro for AI powered advertising campaigns and the ability to own an entire business's digital presence to engineer them for success.

5. ARCHIVE
6. A1COCOCAPS ↗ARCHIVEDCoconut-themed hats. The early one.

   Coconut-themed hats, sold on Etsy. A random idea my friends and I had in English class came to life. A funny concept that genuinely taught me a lot about business, e-commerce specifically.

7. A2WITTY WILDLIFE ↗ARCHIVEDAn Etsy design shop, retired.

   An Etsy shop, the goal was to have passive income through selling Etsy digital products, while it was very not passive and time consuming logistically, it taught me so much about Canva design.

TRAINING · LIVE

RUNNING

NCAA D3 CROSS COUNTRY & TRACK · UW–STEVENS POINT
WAUPACA HS · WIAA D2 STATE RUNNER-UP · 3X STATE MEDALIST · 4X CONFERENCE CHAMPION · 2X SECTIONAL CHAMPION · BATTLING INJURY

NOW · LAST UPDATED AUGUST 2026

NOW

• Scaling Vaelro with Liam
• Building Genoa Labs with Noah: Maverick live, Meridian live
• Running Adventure Outfitters' summer marketing
• Training at UWSP (XC/track)
• Fall semester + AMA chapter VP of Website & Digital Marketing